IndraLab
Statements
SCN10A activates shift online environment one-way communication model information is pushed passive audiences two-way model characterized participation collaboration openness. 1 / 1
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"Based on the ideological and technological foundations of Web 2.0 ( Kaplan & Haenlein , 2010 ) , SNSs have contributed to a shift in the online environment , from a one-way and `` readonly '' communication model ( whereby information is `` pushed '' onto passive audiences ) to a two-way model characterized by participation , collaboration , and openness ( Eysenbach , 2008 ; Kreps & Neuhauser , 2010 ) ."